Samsung Privacy Notice
Effective [February 24, 2025]
Samsung Electronics Co., Ltd., along with our affiliates and subsidiaries (collectively, “Samsung”), respects your concerns about privacy. This Samsung account U.S. Privacy Notice applies to the personal information we obtain through your Samsung account and its services and features (collectively, “Services”). It does not apply to information collected by other apps, websites, or services provided by Samsung. If you are a minor (those under 18 years of age), please refer to our Samsung account U.S. Privacy Notice for Minors, which will help you better understand what information we collect and how we use it.
This Privacy Notice supplements the Samsung Privacy Policy (available at https://www.samsung.com/us/account/privacy-policy) (“Samsung Privacy Policy”), the Washington Consumer Health Data Privacy Statement (available at https://www.samsung.com/us/privacy-policy/washington-privacy-notice/) (“Washington Statement”), and the Nevada Consumer Health Data Privacy Statement (available at https://www.samsung.com/us/privacy-policy/nevada-privacy-notice/) (“Nevada Statement”), and provides additional information about how we may collect, use, and share your personal information in connection with our Services. In the event that any portion of this Privacy Notice conflicts with the Samsung Privacy Policy, the relevant provisions of this Privacy Notice will govern.
Information We Obtain
Samsung account is your one-stop account to enjoy some of our Samsung services and features. When you first create a Samsung account, we may collect information such as your name, nickname, date of birth, gender, phone number, account and user type, password, and email address.
Once you set up your Samsung account and sign in, you can use convenient features on your Samsung devices. When you use your Samsung account, we may collect and maintain information about you in various ways. The types of personal information we may obtain include:
Information You Provide Directly
You may have the option to save information to your Samsung account, such as :
• When you register your credit card to your Samsung account for easier payment options or when you save information such as your address for faster checkout when you make purchases on your Samsung mobile device, Smart TV or Samsung websites. We encrypt sensitive information (like your credit card details) for enhanced security; and
• When you save your personal information (e.g., name, phone number, email, mailing or shipping address) to fill in and use for participating Samsung or third party apps, websites, or services. You can back up user IDs & passwords to log in quickly using biometric authentication. Such biometric information is stored only on your device, and Samsung does not collect or have access to this information.
You also may provide us information when you register a product through our product registration process.
In addition, when you contact customer service about the Services, your communications, including any information you provide regarding your identity and product or service you’re contacting us about, may be collected.
Information We Collect While Using Specific Services
With your Samsung account, certain services and features become available. For example, you can back up your data and restore it anytime, or synchronize your data between your Samsung devices, share your profile and files with others, and find your device when it’s lost. For these services and features to work, we need to collect certain information, including the following :
• Sync and back-up : Some features allow you to sync, back up and restore your data on Samsung mobile devices and Smart TVs. For example, you can back up or sync certain data to our cloud service. The data you choose to back up or sync will automatically be sent to and stored by Samsung. For Gallery sync, this feature is offered through Microsoft OneDrive. If you turn on syncing on one device where you are logged into your Samsung account, sync will automatically turn on in your other devices where you have logged into your Samsung account. You can manage your sync preferences in the Samsung account settings in any of your devices.
• Call & Text : If you enable Call & text on other devices, we may collect information such as contacts, messages, and message and call logs so you can experience multi-device communication. To properly sync calls to your secondary device, we may momentarily access your calls to relay them to your secondary device in real time. We do not maintain a copy of these calls.
• Membership benefits : Your Samsung account makes coupons, discounts, and gift cards available to you, and you can earn rewards points when purchasing Samsung products and services. We collect information regarding these coupons, discounts, gift cards, and your reward points, and how and where you spend or redeem them, including amount, currency, and country.
• Community: You can connect and interact with other Samsung account users on our social media platform, Samsung Members Community. We may collect content you provide through or on the Community, such as your profile information, posts and comments (including media you upload), and information on the products you register (including warranty information), as well as communication (including information you submit) with our customer team and other Community members (including the content of personal messages).
• Group Sharing :
Group Sharing allows you to easily share files and other information, such as notes, reminders, calendar entries, gallery photos, and your and your contacts’ phone numbers and profile information with other Samsung account users, and allows you to display profile images of your contacts within your contacts list and when you receive calls.
When you create or join a group and share notes, reminders, calendar entries, or gallery photos, all content and files you share will be visible to all other members of the group. The group leader will always have permission to delete or edit entries submitted by anyone in the group. If you are not the group leader, you can delete or edit shared reminder, calendar, and gallery entries at any time while you are a member of the group. Other members will also be able to delete or edit your shared entries. For shared note entries, while you are a member of the group, you may only delete or edit entries (including entries you submit) if the group leader grants you permission. Other members will also be able to edit or delete your shared note entries after receiving permission from the group leader.
We may collect the contents and information you share with the group, as well as your and your contacts’ phone numbers and profile information.
If you leave or are removed from a group, all of your shared entries that you have not deleted will remain in the group for other members to see and edit. If you later wish to access or delete those entries, you would need to re-join the group and obtain any needed permissions from the group leader. Once you are no longer a member of a group, we will not be able to associate you with any of your shared entries or grant you access to those entries.
• Quick Share : The Quick Share feature, available on certain Galaxy devices, enables you to quickly share photos, videos, and files. Quick Share can be used to share content between Galaxy devices in close proximity to each other via the device-to-device method. Quick Share can also be used to share content by sending a link that can be used to access the shared content using any internet-connected device. When using this method, we collect the content you share, which will remain available for 3 days before it is automatically deleted. You can also add extra protection, such as file encryption, by using the private sharing option, which allows you to set an expiration date and revoke access to your content. By using this feature, the content you share with a recipient will be deleted from our server immediately after the recipient receives and downloads it. Please note that content sent by private sharing will be held on an encrypted server for up to 7 days until either the recipient downloads the content, or the 7 days expires, whichever is earlier.
• Security : Your Samsung account offers several security features, including SmartThings Find, Samsung Find and Secure Wi-Fi. If you choose to use these features, we may collect information such as your device’s physical location, recent calls and text messages, touch interactions, your device’s PIN, password or pattern, subscription details and Digital Key details.
The use of certain features may require you to register for other Samsung services. For example, to use SmartThings Find through SmartThings, you may be required to register for SmartThings. For more information about how SmartThings processes your information, please review the SmartThings Privacy Notice.
• Account and service linking : Certain third party apps or services may allow you to link your Samsung account to that third party’s account for easy log in and to access enhanced features. Note that such third-party websites, apps, services, and features may operate independently from Samsung and may have their own privacy notices or policies, which you should review to understand how they process your information.
• Device and Service information :
i. Hardware information : such as model, device name, device configuration and settings, connected devices, sales code, MCC (mobile country code); MNC (mobile network code) and when your device was first used or purchased;
ii. Software information : such as version and configuration, and operating system version; and
iii. Identifiers : such as IMEI, IP address, serial number, MAC address and other unique device or service identifiers (such as Android ID, Smart TV identifiers, variable unique device ID, and service ID).
• Log and Usage information : Diagnostic, technical, error, and usage information such as time and duration of your use of the Services, traffic usage, and touch interaction.
• Location information: Location information such as information about nearby Wi-Fi access points, cell towers, Bluetooth, and, with your separate consent, your precise geolocation, may be transmitted to us when you use certain Services.
• Advanced intelligence : With advanced intelligence, certain apps or services will use your inputs to provide intelligence features and services, such as transcription and translation services. Some of the apps or services process your data solely within your device, while others involve the processing of your data outside your device. This data includes your account information, device and app information, and your inputs (including your text, voice and media files). For example, some of the apps or services may provide recommendations for you. You can check which apps and services offer advanced intelligence by going into your Samsung account settings and clicking the advanced intelligence tab. Where required by applicable law, we will provide you with notice and obtain your consent to the processing of your data in connection with the advanced intelligence features.
Prior to using an advanced Intelligence feature within an app or service that requires the collection of your data, you will be informed prior to your initial use of such feature.
For apps or services where advanced Intelligence requires the collection of your data, some of those apps or services may provide the option to use advanced Intelligence without your data being collected. You can check which apps and services provide this option by going into the relevant app or service’s settings.
• Voice assistant : Once you create a Samsung account, on available devices you can control your device by voice command using Bixby Voice. Bixby Voice will be ready to control your device via voice command when you activate it, such as by pressing the invoke button or saying “Hi, Bixby.” The status indicator on your device, such as an on-screen indicator or flashing LED, lets you know when Bixby Voice is activated. Please see the Voice Assistant section below to see the types of data Bixby Voice collects.
Bixby Voice will collect data needed to carry out your voice commands, such as voice inputs and information related to the apps or services that are affected by the commands (e.g. your Calendar app if you ask Bixby Voice to add a date to your calendar). Bixby Voice also offers various optional features that collect certain information when you use such features. To see more details about the types of data Bixby Voice collects and how that data is used, please see the Bixby Voice Privacy Notice.
• Parental Controls: Parental Controls is a feature available to Samsung account users who create an account for their child, create a Family group, or receive permission from the Family group creator to change the settings in Parental Controls. Parental Controls allows you to protect minor account users by limiting access and use of certain services and apps. For example, you can limit the ability for them to user certain Samsung apps or services. If you use Parental Controls, we will collect the settings you set.
• Other information about your use of your Samsung account, such as the features and services you use, purchase history and subscriptions, and how you interact with content offered through your Samsung account.
Through the Services, we collect personal information about your online activities on websites and connected devices over time and across third-party websites, devices, apps, and other online features and services through cookies and similar technologies. We use third-party analytics services on our Services, such as those of Google Analytics and Firebase Analytics. The service providers that administer these analytics services help us to analyze your use of the Services and to improve the Services. The information we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information, for example, to evaluate use of the Services, help administer the Services, and diagnose technical issues. To learn more about Google Analytics, please visit https://www.google.com/policies/privacy/partners/.
How We Use the Information We Obtain
We may use the information we collect for the purposes described in the Samsung US Privacy Policy and the following:
• To identify and authenticate you so you can use the Services;
• To improve and customize your experience with the Services, such as delivering content and responses tailored to you and the way you interact with the Services;
• To link your Samsung account to connected third-party devices, apps, features or services;
• To respond to your requests, inquiries, and instructions made through or about the Services;
• If you have enabled Customization Service, use the information to provide customized content and recommendations. More details are available in the Customization Service privacy notice (available at CUSTOMIZATION SERVICE LINK);
• For marketing and advertising purposes such as to deliver advertising, including customized advertisements, sponsored content, and promotional communications, including as described in the “Marketing and Advertising” section below. To serve personalized advertisements, we may share your personal information (such as identifiers and online activity) by allowing certain third parties (such as online advertising services) to collect your personal information via automated technologies and server-to-server connections on the Services. This kind of sharing may be considered a “sale” or “sharing” of personal information or the use of personal information to serve “targeted advertising” under certain privacy laws; and/or
• To allow you to interact with and use participating Samsung and third-party apps and services.
Marketing and Advertising
The information we use to personalize advertisements and promotional communications, as well as the type of advertisements and promotional communications we deliver, depend on your setting preferences.
• If none of the optional marketing and advertising features described below are turned on, you may still see Samsung advertising on online platforms, but they will not be tailored to you. These are generic and may be shown to anyone.
• If “Get news and special offers“ is turned on, you will receive relevant news, special offers, and other information about Samsung and its partners’ products and services through email, notifications, and online platforms. The advertising and promotional materials you receive will be relevant to you based on the Samsung account and device information we have about you, including your name, date of birth, email address and products you have registered on our services such as Samsung Members or SmartThings, as well as the apps and services you use.
• If you permit advertising cookies to be placed on your device or app, we will send you advertising and/or promotional communications based on the data collected by cookies and similar technologies. For example, a cookie can collect the fact that you have viewed a page on our website.
• If “Get news and special offers” and “Improve personalized ads with Samsung account data” are both turned on, you will receive more relevant advertising when you visit our websites, use our products or services, receive promotional emails and notifications from us, or see our ads on online platforms or third-party websites. We will make these advertisements relevant to you based on Samsung account information in addition to the information we collect through the Customization Service when it is turned on.
• If “Customization Service” and “Improve personalized ads with Samsung account data” are both turned on, you will see relevant advertising based on the Samsung account data and Customization Service data, including app usage, search terms, and/or internet browsing history and apps. However, you will not receive promotional communications through email, notifications, and on third-party platforms from us unless “Get news and special offers “ is also turned on.
• If “Improve personalized ads with precise location data” is turned on, the advertising you see will be relevant according to your precise geolocation.
• If only “Improve personalized ads with Samsung account data” is turned on without any of the other features described above, you will see relevant advertising based on your Samsung account data.
• If you have consented to Interest-based Advertisements on your Samsung Smart Hub-enabled devices, you will see relevant advertising based on your device information and usage on the Smart Hub-enabled devices. If you have also consented to Viewing Information Services on your Samsung Smart Hub-enabled devices, you will see relevant advertising based on your viewing history on Smart Hub-enabled devices.
You can turn off “Improve personalized ads with Samsung account data”, Customization Service, “Get news and special offers,” and/or “Improve personalized ads with precise location data” on your mobile device at any time via the Samsung account Settings > Security and Privacy menu in your Samsung account. You can turn off “Interest-Based Advertisements” on Smart Hub-enabled devices via Settings > Terms & Privacy or Settings > General & Privacy > Terms & Privacy.
We may combine the information we collect directly about you from our Services and devices with data collected from other services and sources, including your online activities over time and across third-party platforms, websites, devices, apps, and other online features. The information we obtain from your use of our Services may be used to personalize the ads we deliver to you across various Samsung and third-party platforms and devices in your household. These ads include linear commercials, on the web, within applications, on smart TVs, smartphones, tablets, and other mobile devices.
Information Sharing
As stated above, this Privacy Notice supplements the Samsung US Privacy Policy (available at https://www.samsung.com/us/account/privacy-policy), which describes our information sharing practices.
Children’s Section
This Children’s Section describes our personal information practices with respect to your child’s creation and use of a Samsung account, and the services and features available to your child (“Child Services”).
Information We Obtain From Your Child
When you first create a Samsung account for your child, we may ask you for certain information such as your child’s name, nickname, date of birth, gender, phone number, password, and email address. We also collect information about your child’s account, such as account and user type. When your child uses their Samsung account and the features and services available, we may collect information about your child’s device and connected devices and the Samsung apps, services, and features they use. This information includes unique device identifiers, hardware, software, network (including connection and Bluetooth) and settings information (including settings through Parental Controls), usage and log information (such as how long or when your child uses a certain device, app [including the list of apps installed on the device], service or feature, including third-party devices, apps, services, or features).
With a Samsung account, the following basic features may automatically be available to your child:
• Samsung Cloud: Securely back up devices logged into with a Samsung account and sync data across Galaxy devices.
• SmartThings Find/Samsung Find: Locate lost devices even when the device is not connected to a network, and protect data of lost devices.
• Group Sharing: Share a variety of content with family and friends on certain basic Samsung apps.
• Call & Text On Other Devices: Your child can use their phone number to make and receive calls and texts on your other Samsung devices.
• Samsung Members: Quickly ask questions to customer service and enjoy benefits.
• Samsung Checkout: With your permission, the ability to make purchases in or through participating Samsung and third-party apps and services.
• Samsung Pass: Save log-in information and quickly auto-fill this information on participating apps and websites.
In addition, your child will be able to access the following Samsung apps through their Samsung account. Please click each app’s privacy notice (hyperlinked below) for information on how we may use and disclose the personal information we collect from your child through their use of the app.
• Galaxy Store : Discover and download the best apps, as well as exclusive content and themes for your child’s Galaxy phone or tablet.
• Bixby Voice : Your child can control services and features within Samsung devices using their voice.
• Galaxy Wearable : Use and control various Galaxy wearables, such as watches, bands and earbuds.
• SmartThings : Monitor and control connected devices within SmartThings, both inside and outside the home.
• Samsung Health : Track various types of fitness and health, such as nutrition and exercise.
• PENUP : Learn how to draw and enjoy coloring with various categories of coloring design.
Through the above features and apps, Samsung may collect the following information about or from your child:
• Synced data, such as information we save for back-up purposes or that your child may choose to save to our cloud;
• Contact lists when your child uses a certain feature that requires this information, such as the use of Group Sharing or certain capsules on Bixby Voice;
• Log-in credentials and other input information (e.g. shipping address), as well as participating app and website information when your child uses Samsung Pass;
• Downloaded, recommended, or played apps or games through or from the Galaxy Store, including when such apps are downloaded, installed, or deleted, as well as when your child starts, resumes, suspends, or finishes games or completes certain events within these games (e.g. tutorials);
• Information that gets passed through our servers to provide your child a service, such as calls and messages when providing the “Call & text on other devices” service;
• Videos and images if your child connects a camera or other device through SmartThings that permits the taking of videos and images;
• Information that gets provided to us and communications between your child and us or third parties, such as when your child contacts customer service;
• Voice information, such as when your child makes voice commands using Bixby Voice;
• Geolocation information;
• Health information about when your child uses Samsung Health and when a particular feature requires the collection of health information, or when your child uses a feature such as medication or medical scheduling or reminders within the Family Care service in SmartThings; and
• Transaction information, such as what was purchased and date when your child makes a purchase in the Galaxy Store or in third-party apps and services. Please note that this information may be shared with the third-party app or service provider.
Your child may also be able to download and use certain other Samsung apps and services and use them through their Samsung account. For apps and services that collect or use your child’s personal information, you will be asked to give your permission prior to the use of these apps and services by your child and see how we process your child’s personal information for that app or service. Please note that not all of the features outlined in the applicable privacy notice may be available to children for the applicable app or service. As a result, we may not collect or use some of the data categories listed in that privacy notice.
For child users with a Samsung account, Samsung enables children to make their personal information available publicly, for example, through postings to message boards.
We use third-party analytics services on our Services, such as those of Google Analytics and Firebase Analytics. The service providers that administer these analytics services help us to analyze your use of the Services and to improve the Services. The information we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information, for example, to evaluate use of the Services, help administer the Services, and diagnose technical issues. To learn more about Google Analytics, please visit https://www.google.com/policies/privacy/partners/.
How We Use Your Child’s Information
We may use the information collected from your child for the following purposes:
• To identify and authenticate your child so your child can use the Child Services
• To provide any of the Child Services, including any of their features. Such features may include syncing data, providing a location-based service such as finding a lost device, sharing information to other Samsung account users and other features available within the Child Services
• To improve and customize your child’s experience with the Child Services, such as delivering content and responses tailored to your child and the way your child interacts with the services and features
• To allow your child to interact with and use participating Samsung and third-party apps and services (such as when using a third-party service through one of the Child Services)
• To respond to requests, inquiries and instructions made through or about the Child Services
• To operate, evaluate and improve our business, including developing new products and services, managing our communications, analyzing our services and customer base, aggregating and anonymizing data, performing data analytics and undertaking accounting, auditing and other internal functions
• To protect against, identify and prevent fraud and other criminal activity, claims and other liabilities
• To comply with and enforce applicable legal requirements, relevant industry standards and our policies
Information Sharing of Children’s Information
We may share your child’s personal information with our subsidiaries and affiliates, as well as with service providers who perform services for us. We do not authorize our service providers to use or disclose this information except as necessary to perform services on our behalf or to comply with legal requirements. In addition, we may share your child’s personal information with our business partners, such as wireless carriers, as well as third parties who operate apps and services that connect with certain Child Services.
We may share personal information we collect through the Child Services if you ask us to do so, or otherwise with your consent. We also may disclose information about your child in other circumstances, including:
• To law enforcement authorities, government or public agencies or officials, regulators, and/or any other person or entity with appropriate legal authority or justification for receipt of such information, if required or permitted to do so by law or legal process
• When we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity
• In the event we may or do sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution, or liquidation)
In addition, certain operators may collect or maintain your child’s personal information through your child’s use of their Samsung account and the Child Services. For a complete list of operators, including contact information for inquiries, click here.
Parents’ Rights
You have the option at any time to review or delete the personal information collected from your child. You may do so by submitting a request here.
You can also refuse to permit the further collection or use of your child’s personal information by deleting your child’s Samsung account. To do so, have your child log in to their Samsung account (https://account.samsung.com/membership/intro) then click “Leave Samsung account”. For certain services like Bixby Voice, Galaxy Wearable, SmartThings, or Samsung Members, you can go into your own Samsung account settings > Family > Select your child’s account > Allowed apps.
State Law Privacy Rights
If you reside in certain states, you may have rights and choices concerning your personal information. For more information about privacy rights that may be available to you subject to applicable law, please see the WHAT ARE YOUR RIGHTS? section of the Samsung Privacy Policy (available at https://www.samsung.com/us/account/privacy-policy/#pp_06) and the State Law Privacy Rights section of US Supplement to the Samsung Privacy Policy (available at https://www.samsung.com/us/account/privacy-policy). For Washington residents, please also see the section of the Washington Statement called “Washington Consumer Rights,” for rights you have concerning consumer health data (available at https://www.samsung.com/us/privacy-policy/washington-privacy-notice/). For Nevada residents, please also see the “Nevada Consumer Rights” section of the Nevada Statement for rights you have concerning consumer health data (available at https://www.samsung.com/us/privacy-policy/nevada-privacy-notice/).
Notice to California Residents
Californian consumers can find out more about their privacy rights in the “California Consumer Privacy Statement” available at https://www.samsung.com/us/account/privacy-policy/california.
How Long We Keep Your Information
As stated above, this Privacy Notice supplements the Samsung Privacy Policy (available at https://www.samsung.com/us/account/privacy-policy), which describes our information retention practices.
Updates to This Privacy Notice
We may update this Privacy Notice from time to time and without prior notice to you to reflect changes in our personal information practices with respect to the Services or changes in applicable law. We will provide you with advanced notice of any material changes on the Service website (available at https://v3.account.samsung.com/notices). We will indicate at the top of this Privacy Notice when it was most recently updated.
Contact Us
Privacy Office
Samsung Electronics America, Inc.
85 Challenger Road
Ridgefield Park, NJ 07660
1-800-SAMSUNG (1-800-726-7864)
https://privacypost.sea.samsung.com/ccpa/privacy-inquiries
Effective [February 24, 2025]
We (Samsung Electronics Co., Ltd. and our related companies) care about your privacy. This Privacy Notice will explain how we handle information about you when you use Samsung account and its features (the “Service”). If you have any questions while reading this Privacy Notice, we recommend you ask a parent or guardian to help you review and understand this Privacy Notice.
Please note that this is a simplified version of the Samsung account U.S. Privacy Notice made for minors (those under 18 years of age), not a substitute.
Information We Get
With a Samsung account, you can enjoy many Samsung services and features. When you make an account, we may collect information about you, such as your email, name, and other information that you or your guardian enter about you.
When you use the Service, we may collect, and you might share with us, certain information about you. These include:
Information You Choose to Give Us
• Information you save to your Samsung account: This includes information such as payment cards or addresses you save so you can make purchases faster later. You can also save other information such as Samsung products you buy, phone numbers, addresses, IDs, and passwords so you can easily fill in information or sign in to certain Samsung or other apps or websites.
• Customer service information: When you contact customer service, we collect details such as why you contacted customer service and your questions, answers, and other information you tell us.
Information We Get When You Use Specific Services
With your Samsung account, you can use many Samsung services and features (if you’re under 13, some of the services and features will not be available to you). When you do, we need to collect information about you. For example:
• Sync and back-up : You can back up data from your devices (like your phone or TV) to our cloud. When you turn on syncing while you are signed into your account, this will sync your data from all devices you sign into your account with to our cloud. You can turn on or off cloud syncing in your account settings. When you use a service called Call & text on other devices, we get your contacts, messages, and a history of how you used messages and made calls so that you can receive calls and messages on other Samsung devices you signed into with your account.
• Membership benefits : Sometimes you may be able to use coupons, discounts, and gift cards to buy products and services. You also may be able to earn rewards points when you buy certain Samsung products and services. We get information about these benefits and how you use them.
• Convenient sharing : When you share files, contacts, and profiles (yours and your contacts) with other Samsung account users using Group Sharing or files with other nearby devices using Quick Share, we will get this information.
• Security : You can find lost devices like your phone and protect your data when you use Samsung/SmartThings Find and Secure Wi-Fi. To do this, we need your device’s location, recent call and text messages, your device’s PIN, password, or pattern, and subscription details.
• Connecting to other services : Sometimes you can link your account with other companies’ apps or services. Please note that Samsung does not control these apps or services, so make sure to review their personal information practices.
• Information about what you’re using : This is information about your device, like what kind of device you are using, what settings you have turned on or off, and information that lets us know which device is yours (these are called identifiers)
• Information about how you use the Service : How, when, and for how long you use the Service, touch interactions, and what you buy and subscribe to.
• Information about where you are : We may collect information about your location, including by using Bluetooth and Wi-Fi. If you (or your parent or guardian) allow us, we may collect information about your location to more accurately determine where you are (this is called geolocation). Your device will let you know when we are collecting your geolocation.
• Advanced intelligence : You can see which apps and services offer advanced intelligence features in your account settings and clicking the advanced intelligence tab. Some of the advanced intelligence features don’t require us to get your information, while others do. When your information is needed, we will inform you and ask for your permission. This information includes your account information, device and app information, and the information you provide to use a feature, such as text, voice, and media files.
• Voice assistant: Once you make a Samsung account, on some devices you can immediately use Bixby Voice, which lets you control your device using your voice. Bixby Voice will use your voice command and information related to the app you make a command about (for example, information about the Calendar app if you ask Bixby to add a date to your calendar). You can learn more about Bixby Voice by reading the Bixby Voice Privacy Notice.
We may also collect other information about you, your devices and apps, and how you use the Service when you allow us. When we do, we will explain it to you.
How We Use the Information
We may use the information we get through the Service for the purposes below. We may not use your information for some of the purposes depending on how old you are. For example, if you’re under 13, we won’t use your information for personalized ads or marketing.
• make sure it is you that is using the Service;
• let you use the Service;
• make the Service better;
• show and provide you with features you might like;
• let you use your Samsung account with other apps, features or services that aren’t from Samsung;
• for marketing and advertising, including with your permission personalized advertisements and also as described in the “Marketing and Advertising” section below. To show you personalized advertisements, we may share your personal information (such as identifiers and online activity) by allowing certain third parties (such as online advertising services) to collect your personal information automatically and through our servers. This kind of sharing may be considered a “sale” or “sharing” of personal information or the use of personal information to serve “targeted advertising” under certain privacy laws; and
• if you have turned on Customization Service, use the information to provide customized content and recommendations. More details are available in the Customization Service privacy notice (available at CUSTOMIZATION SERVICE LINK)
Marketing and Advertising
We do not use your information for the purposes in this section if you are under 13 years old. Take a look below to see when you will get marketing and ads.
| If you turn on or permit: | You will get: | Data we will use |
|---|---|---|
| Get news and special offers | Marketing, including personalized marketing | Basic account information, such as your profile information, devices you use or registered on other Samsung services or apps, and basic app or service use |
| Cookies | Ads/promotional content | Data that cookies and similar technologies collect (for example, webpage views) |
| Personalized ads on devices (for example, Interest-based Advertisements on Smart TVs) | Personalized ads | Device information and usage |
| Improve personalized ads with Samsung account data | Personalized marketing and ads using Samsung account data | All other information connected to Samsung account, including Customization Service |
| Improve personalized ads with precise location data | Personalized marketing and ads using geolocation | Your device’s geolocation |
You can turn off “Improve personalized ads with Samsung account data,” “Customization Service,” “Get news and special offers,” and/or “Improve personalized ads with precise location data” on your mobile device at any time in the Samsung account Settings > Security and Privacy menu in your Samsung account. You can turn off "Interest-Based Advertisements" on Smart Hub-enabled devices in Settings > Terms & Privacy or Settings > General & Privacy > Terms & Privacy.
Sharing Your Information
We may share your information with other Samsung companies, business partners, and service providers that help us run the Service. Sometimes, we are required by law to share information for legal purposes, or public safety. Additionally, we may share your information when you give us permission or request it. If you don’t understand, please ask your parent or guardian about the Who Do We Share Your Information With? section of our Privacy Policy (available at https://www.samsung.com/us/account/privacy-policy).
How Long We Keep Your Information
We don’t keep your personal information if we don’t need it. Your information will be kept for as long as it is needed to provide you with the Service, as required by law (government rules) or contracts (promises we made to other companies), or only for as long as necessary for one of the purposes above.
Once it is no longer needed, we will either delete it or anonymize it (meaning we won’t know it’s your information).
What Can You Ask Us to Do with Your Information?
Depending on where you live, you (or your parent or guardian) have the right to ask us to:
• give you a copy of the information we have about you and in a way by which other devices can read this information;
• update or fix your information;
• delete your information;
• stop the selling of your information, sharing it with certain third parties for personalized advertising, or personalized advertising;
• collecting or using your sensitive information. Sensitive information is information like your health information; or
• collecting your information using a voice recognition feature.
You (or your parent or guardian if you’re under 13) can make these requests by calling us at 1-800-SAMSUNG (1-800-726-7864) or by making a request here. If you ask us to delete or stop using your information, some parts of the Service might not work as expected. Always talk to your parents or guardian if you are not sure.
Updates to This Privacy Notice
We may update this Privacy Notice from time to time. If we make significant changes, we will let you know before we update this Privacy Notice by posting a notice on the Service website (available at https://v3.account.samsung.com/notices). You can always see when we last made changes to this Privacy Notice by checking the date at the top.